I am all about nature preservation, recycling and being a pro-environmental supporter. While navigating through Instagram I found the one of a kind and eco-friendly apparel from the brand Iconawear. They are a fun, unique, empowering fashion brand that encourages fundamental evolution. All of the pieces are reconstructed with recycled materials which helps the environment and mother earth in a fashion forward way. They even reconstruct pieces from your wardrobe! Just send them a message to put your pieces to work... all in favor of mother earth.
The documentary True Cost explained more in detail why we need to start thinking about our consumer behavior patterns and how we discard what we buy at a shocking pace. The world consumes 400% more clothing than 2 decades ago… This is shocking!!! Iconawear takes the route of contributing to the fashion revolution of eco-friendly clothing.
WELL, HERE ARE SOME QUICK FACTS FOR YOU FROM ICONAWEAR TO CONSIDER CHOOSING ECO-FRIENDLY BRANDS:
1. THE FASHION INDUSTRY IS THE WORLD’S SECOND-LARGEST POLLUTER.
2. THE WORLD NOW CONSUMES A STAGGERING 80 BILLION PIECES OF CLOTHING EACH YEAR.
3. MORE THAN 250,000 INDIAN COTTON FARMERS GET KILL AS A RESULT IN THE LAST 15 YEARS.
4. ONLY 10% OF THE CLOTHES PEOPLE DONATE TO CHARITY OR THRIFT STORES GET SOLD.
Impressive right? Navigating through their page I found these gorgeous pants that inspired me. A Rock & Roll sort of mood. Because of that I got tempted to grab them and use them for a photoshoot. I am always creating mood boards that will inspire my photoshoots to come. These Hauted Studded Bell Bottoms grabbed my attention for sure! Think about this : What most people see as “old/trash” IconaWear sees it as treasure and a chance to work with creativity! These pants got a sweet makeover as they are now accessorized with: bleached bell bottoms & silver studs, which fit my wild Rock & Roll Bad girl mood for my shoot.
One of great things about Iconawear is that they donate and give back to the Community. That’s why IconaWear donate’s 5 percent of annual gross profit to Oasis for girls is an organization that “Supports Girls, & Young Women of Color from
under – resourced communities of San Francisco, California.“ I will always support people that gives back to others.
My blog encourage a confident lifestyle to embrace women to be the best version of themselves. Click on the logo to learn more about this great project !!!
THE FINAL RESULT FOR THE SHOOT WITH MY UNIQUE HAUTED STUDDED BELL BOTTOMS FROM ICONAWEAR…
Take advantage of the 25% OFF use code icona.modishboldsquad and click on the photo to access to icona store.