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3 Things You Didn’t Know About IconaWear

Posted by Sophia Marie on

This post is sponsored by IconaWear. All opinions are 100% mine as always.

Hi Chrissettes!

Did you know that I love repurposing clothing?

If you follow me on social media, I tend to reuse my clothes as well accessories in new and different ways. A few favorites are a certain pair of vintage Levi’s (here, here, and here) to the heels I’m wearing in this post.

I don’t really know how to pin it down to a single word, but there’s just something about being able to recycle my clothing that makes me feel good on the inside.

Having grown up in a very DIY household (thanks, ma), I was taught from an early age to be resourceful with what I owned, especially with clothing. I like to think of my mom as a master stylist – she knew how to transform something as simple as a tee into multiple outfits. Since then, I still apply these lessons with my own wardrobe.

So, you can imagine how exciting it was to discover IconaWear. Located in a tiny studio in San Francisco, the brand describes itself as “sustainably fierce” due to the type of clothing they recreate. 

While they’re just getting started, they’ve already made a huge impact. Here’s why.

Everything is Repurposed, IconaWear Style

Now, IconaWear isn’t exactly like your typical Etsy shop. What they pride themselves in is that they take in unwanted clothing, add a bit of magic, and create new, on-trend clothing out of the old.

If you browse through their website, you can see that there are garments that were once dresses but turned into tops. The dress that I’m wearing from their La Femme Fall/Winter collection once looked very differently from what it looks now. I like to think of it at times as the red version of the naked dress Carrie Bradshaw of Sex in the City wore in Season One. It’s very sensual and flirty since it’s basically a slip dress, but I love it anyways. 

It never hurts to go out of your comfort zone after all.

In all the photos you’ll see in this post, I’ve paired it with this fuzzy coat from Zendaya’s clothing line, Daya by Zendaya, a pair of strappy heels, and a beret. Simple and sexy.

Dress: IconaWear | Coat: Daya by Zendaya | Shoes: Charlotte Russe | Beret: Target

And that’s not all: They also take in customized requests, too! You can be sure that each piece you’ll receive is custom made while remaining on trend. Win-win for everyone!

Visit the shop here.


IconaWear Loves Mother Nature and the Well-Being of Her People

You may already know this but numerous statistics have shown that the fashion industry itself is the second largest polluter in the world! As of now, we currently consume 80 billion pieces of clothing every year, with the majority ending up in landfills. In addition, many of your favorite fast fashion retailers continue to sell lead contaminated accessories. This example as well as the latest Zara controversy continues to show the more hidden, uglier side of the fashion industry. 

Due to these things, many companies are switching to more ethical and environmental means when producing clothing, IconaWear being one of them.

By choosing to stay away from consumerism and fast fashion, IconaWear hopes to bring awareness to the fashion community while making a difference in the world.

IconaWear Supports Emerging Designers Across the World

If you’ve been following me on the blog, I love supporting designers. Heck, I even interviewed one a few months ago. I am, by no means as talented as they are, but I do admire and appreciate what they do.

IconaWear does this and more.

Sophie Marie, owner as well as one of the designers of the brand, told me that IconaWear is more than just bringing her dreams to life- she’s also helping others do the same, too. Designers from Spain, Italy, and Los Angeles, just to name a few, have come together under IconaWear in hopes to pursue their dreams and make a profit in the process. 

Feel free to stop by their website by clicking here, and if there’s anything you like, use my code icona.chrissy for a 25% discount. I gotchu, boo. 😉


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